Challenge

Buying a train ticket online should be easy for a first-time tourist and fast for a frequent traveler.

Scope

• Responsive homepage and direction filters
• Search, seat selection and booking
• Checkout and payment
• SMM

Process

• Designed user flows for first-time and returning users, lowering cognitive load in search, seat selection and payment.
• Worked through state logic, form ergonomics, accessibility and real-time feedback.
• Added dynamic sorting, seat maps and contextual hints.

Outcomes

• Shorter average booking time
• Higher mobile conversion
• More user trust and satisfaction