Challenge

Travelers with a long layover in London had no easy way to see the city. The service had to find and book a guided tour on the spot, based on real-time location and guide availability.

Scope

• Mobile apps
• CRM: back office, inventory, reporting
• 500+ page product website
• Online and offline promo

Process

• In-depth user interviews, surveys and customer journey maps.
• Prototypes to test spontaneous booking, geolocation and guide availability.
• Native apps for travelers and for tour guides, plus a no-code website and marketing materials.
• Went through product pivots toward a scalable multi-city launch.

Outcomes

• Full product suite in under a year: traveler app, guide app, admin dashboard
• Less booking friction with map-based search and instant guide assignment
• From MVP to 100+ tours with customizable points of interest