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Nachalo — Wine & Kitchen — brand identity

Challenge

Create a full visual identity and brand system for a contemporary wine bar — one that carries from printed materials into the physical space.

Scope

  • Brand book
  • Menu and wine list
  • Packaging and signage
  • SMM
  • Pitch deck for Horeca Expo 2025

Process

  • Led a small multidisciplinary team: graphic designer, calligraphy artist and web designer.
  • Built a custom brand book, then the menu, wine list, packaging, signage, printed collateral, SMM and storefront.
  • Focused on tactile materials and a clear typographic hierarchy.

Outcomes

  • Featured in Yandex Ultima — a curated list of top restaurants
  • One consistent design across every guest touchpoint
Nachalo — screen 1Nachalo — screen 2Nachalo — screen 3Nachalo — screen 4Nachalo — screen 5Nachalo — screen 6Nachalo — screen 7Nachalo — screen 8Nachalo — screen 9Nachalo — screen 10Nachalo — screen 11Nachalo — screen 12Nachalo — screen 13Nachalo — screen 14Nachalo — screen 15Nachalo — screen 16